In order to show off the power of the EcoBoost engine in an interesting, unexpected way, we asked our Ford engineers to combine the small-but-mighty engine with everyday objects to create wildly powerful Super EcoBoost Contraptions! Brawny-but-brainy 80's action hero/MENSA member Dolph Lundgren was the perfect host for this series. He helped us prove that you can't judge an engine by its size (or an action hero by his muscles), and his notoriety allowed us to leverage the fun tone and visual style of classic 80's action and sci-fi movies.
Team:
Role: Copywriter/Art Director
GCD: Anita Salomon
CD: Tony Wolski
ACD/CW: Trevor Naud
AD: Alex Leonard
CD: Tony Wolski
ACD/CW: Trevor Naud
AD: Alex Leonard
