Millennials explore the world through self-expression, and in doing so help to change it. But not around the grill—because they simply aren't grilling. Through this campaign, we hoped to spark a fresh interest in grilling in a a younger audience by fueling that trailblazing spirit and encouraging everyone to blaze their own trail around the grill.
Team:
Role: Copywriter
CCO: Kurt Fires
CD (Art): Christian Liu
CD (Copy): Andres Arlia
AD: Devin Hilgenkamp
